Long time blogger, online privacy advocate, and search engine analyst Blog Bloke describes why blog comments are important but not in the way that many bloggers believe. Blog Bloke offers the alternative concept about comments as conversations, different from that given by the well known blogging gurus. Blog Bloke shares the idea that being a top blogger with the most comments is not the only, or even the most ideal way to achieve success as a blogger. Instead of being obsessed with numbers and top rankings, as the gurus recommend, Blog Bloke recommends being real, having genuine conversation with readers, and building lasting relationships. Indeed, Blog Bloke presents the principle that there are many ways to achieve success as a blogger, and that numbers are simply one of many definitions of success. Blog Bloke shares ideas for building conversations through a combination of social media and blogs, and how thinking in terms of conversations rather than comments changes a blogger's perspective entirely. Learn how to achieve success as a blogger on your own terms, establish deeper relationships, and utilize your blog as a critical part of that conversation development process.