Bite Size Insights

Bite Size Insights


Latest Episodes

Episode #9 – The secret to how brands grow faster with Ryan France
May 27, 2019

People experience brands across an ever-growing range of touchpoints. The most successful brands are able to align all the moments that really matter to consumers – from communications to product experience.

Episode #8 – Designing to the edges with 4B’s Dan Formosa
May 13, 2019

Dan is a world-renowned design consultant based in New York. In 1981, he co-founded Smart Design, where his OXO Good Grips kitchen tools became a symbol of products designed for everyone. Dan built his extensive career on the belief that design should ...

Episode #7 – The role of AI in advertising creative
April 29, 2019

Kantar’s Global Head of Creative Daren Poole reveals the balance between science and art in advertising creative development including discussing the influence of artificial intelligence (AI) on developing ads with impact across the globe. -

Episode #6 – The value of Brand Z with Jarrod Payne
April 15, 2019

Brian Walker-Catchpole talks to Kantar’s Head of Brand Strategy Jarrod Payne about BrandZ™, the largest 100% customer-centric global brand equity platform that measures the contribution of the brand that is validated to in market sales.

Episode #5 – The future of measurement with Gai Le Roy from IAB Australia
April 01, 2019

Amy ‘Fritz’ Fridlund chats to IAB Australia CEO Gai Le Roy about what the future of media measurement holds and what this means for campaign optimisation. Gai brings insights built from over 20 years in the media industry in consumer behavioural resear...

Episode #4 – The secrets to gaining brand trust with Sarah King
March 18, 2019

In this era of fake news and low levels of trusts, kantar’s global head of brand Sarah King reveals the three i’s of trust and what brands can do to regain the trust of their consumers. - Find out about how we can help you with your brand in this brav...

Episode #3 – Getting into the mind of neuroscience with Deepak Varma
March 03, 2019

Deepak Varma, Kantar’s North American head of neuroscience demystifies the two different systems operating in the brain functions and reveals why understanding and utilising the tools of neuroscience is so powerful when it comes to marketing effectiven...

Episode # 2 – The importance of gender portrayal in advertising and media with Mark Henning
February 19, 2019

Amy ‘Fritz’ Fridlund chats to Kantar’s Australian Head of Media and Digital to understand what marketers need to know about gender portrayal when creating their advertising and media campaigns to better connect with both sexes.

Episode # 1 – Getting inside the minds of generations with Jane Ostler
February 06, 2019

Kantar’s global head of media and digital reveals the stark differences in generational attitudes towards brands and advertising and what brands need to know to better connect. - For any questions, or suggestions, please contact us.

Episode 1: Jane Ostler
February 06, 2019