For many years now, I've struggled with the presence of the word "bipolar" in my brand. This was because it's critical to all I offer yet not the actual thing I offer service for anymore. And past experience had taught me that people I couldn't possibly help, who couldn't pay me for that help were what came my way the most when I put myself out there as a bipolar advocate. Well, it seems I've played with this convoluted clay long enough to realize that whatever I'm now saying and however I'm saying it, has properly defined who I am and what I offer, in a way that negates my need to worry about who it is that eventually shows up looking to do The Big Work with me. It's a relief!