If you want to start a company, build and/or improve a brand, this episode FOR YOU!!

When it comes to doing Big Things, few people have built as iconic of charity organizations as Tom Lennox, the founder of Pelotonia and Chainbreaker. Combined, these organizations bring together nearly 10,000 people to participate in annual bike rides in Columbus, OH and Minneapolis, MN and have raised $159M for life-saving cancer research.  Both organizations operate and feel different than most common-place charities, and that is primarily due to Tom’s extensive knowledge of building brands and running businesses. This interview focuses on the very beginning of the organizations and how the values and identity of Pelotonia and Chainbreaker were formed.

Here are some of the main themes from the interview:

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   The importance of forming your unique identity

   
   
   
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   The link between business success and living your business’ values

   
   
   
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   Developing and trusting your process

   
   
   
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   Learning to develop and utilize your skillsets, regardless your position

   
   
   
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   The importance of finding an occupation you love and find meaning through your work

   
   
   

Here are 3 links to deepen your understanding of brands. There are many great resources out there, these are just starting points to get you thinking:

https://www.entrepreneur.com/article/77408

https://www.brandingstrategyinsider.com/2016/09/a-brief-history-of-branding.html#.Wvm4r2gvx3g

https://www.shopify.com/blog/how-to-build-a-brand

Here are the links to Pelotonia and Chainbreaker if you want to learn more, or better yet, sign up to participate!

http://pelotonia.org/

https://chainbreakerride.org/

If you are interested in donating to cancer research, consider sponsoring me as I participate this summer!  I am riding 100 miles on August 11th, 2018, and am raising $1,500 to fund life-saving cancer research. I need to raise $15 per mile to reach my goal, and you can help me by donating at this link: https://chainbreakerride.org/donate/checkout?rider=799