Define your WHY, weave it into your brand’s DNA, and the rest will follow.

Because purpose-driven brands = magnetically attracted brand lovers

In this episode, Matt Halloran talks to Brent Baldwin, founder of NYOO Agency, fractional CMO, and a 2020 Cult Brand Honoree. Brent explains how you can easily articulate a vision, mission, and purpose that makes your ideal clients fall in love with your brand.

Brent discusses:

How to figure out your WHY by embracing silence
Key marketing lessons from the world’s biggest cult brands
How to create a bold brand statement that resonates with your ideal clients
Reasons to draw “for” and “against” lines based on your brand’s purpose
And more

Resources:

Influence Accelerator Academy (Join for free!)
Simon Sinek: The Golden Circle
LinkedIn: Chris Kneeland
Be Your Own Loud. 11: Cult Brand vs. Mediocre Brand: Which One Are You? With Chris Kneeland
“The FIX: A new prescription to cure disengaged customers, prospects or staff” by Chris Kneeland, Ryan Gill, and Rob Howard
Communo

Connect With Brent Baldwin:

NYOO Agency
LinkedIn: Brent Baldwin

Connect With ProudMouth:

ProudMouth
LinkedIn: Matt Halloran
Twitter: Matt Halloran
LinkedIn: ProudMouth
Facebook: ProudMouth
Twitter: ProudMouth
YouTube: ProudMouth

About Our Guest:

During his 20-year career, Brent Baldwin has helped some of the biggest purpose-driven brands in the world, such as The Harlem Globetrotters, Chick-fil-A, and Cartoon Network's Stop Bullying: Speak Up campaign, uncover insightful truths so they can deliver on their purpose. Brent is uniquely skilled at seeing the story behind the data and translating it into complete marketing strategies.