The Better Outcomes Show
120: 3 Rules for Healthcare Business Success with Paul Singh from StrataPT
Want to achieve Healthcare Business Success, but trying to figure out this market?
I talk a lot with founders, practice owners, and healthcare executives who see the changing landscape of the healthcare industry. They want to capitalize on the change they know is coming, but they struggle to figure out how to do that. Some have developed tech tools, devices, or software and want to build successful businesses providing those services to providers and provider organizations. Others own or operate clinics and provider organizations and want to integrate technology into their care models in a way to achieve the healthcare business success they know is possible. Regardless of their role or background, they all share a common obstacle: understanding how to lay the groundwork for a successful healthcare business. Whether it be positioning strategy, implementation & integration, or revenue & monetization models, the healthcare market poses many unique challenges that aren’t so common in other industries.
So, this week, I sit down with Paul Singh from StrataPT to talk about this subject of healthcare business success. We talk about his history in the technology space prior to entering healthcare with StrataPT. He also shares his 3 rules for healthcare business success.
What we cover in this Episode:
- Leveraging data in healthcare for marketing & business decision-making
- Understanding the importance of content creation in healthcare business development
- Improving business outcomes by leveraging data & technology
- Challenges with innovation in healthcare
- Successful marketing strategies in established markets
- The importance of Revenue Cycle Management in healthcare
- Achieving Better Outcomes by transparently providing a valuable service through your healthcare business
We post videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Connect with Paul & StrataPT
For More:
If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?
If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
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Work With Me
If you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning strategy…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…
We help you not only craft your healthcare positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
The post 120: 3 Rules for Healthcare Business Success with Paul Singh from StrataPT appeared first on Rehab U Practice Solutions.
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