How can clinicians and organizations leverage digital media in healthcare?

Unless you’ve been living under a rock for a couple of decades, you know that the internet changed the way media is consumed. The question is, can this new digital media be leveraged by healthcare professionals and organizations in a way that can drive business or improve public health? Now, most often, when people talk about leveraging the internet in healthcare, they’re talking about direct to consumer marketing. However, other ways exist to leverage digital media in healthcare. 

So, this week, I’m sharing a conversation I had with Jimmy McKay, PT, DPT from PT Pintcast covering the subject of leveraging “new media” channels to drive business and improve public health for clinicians and healthcare organizations.

 

What we cover in this Episode:

• JImmy’s unique road into healthcare from the world of radio and “legacy media“
  
• Understanding how different stakeholders in healthcare view value
  
• Leveraging data to improve your use of digital media
  
• Understanding the value of effective communication
  
• Understanding your audience when communicating
  
• Ways to deliver high-value through communication & digital media in healthcare
  
• Achieving Better Outcomes by leveraging digital media in healthcare
  

 

We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.

 

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Connect with Jimmy McKay

• Website (PT Pintcast)
  
• LinkedIn (Jimmy McKay)
  

 
For More:

If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below.  Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.

 

Are You Ready to Humanize Healthcare?

If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.

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Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.

Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.

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Work With Me

If you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.

What we can help you do:

✅ Clarify your product, service, or organization’s positioning…

✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…

✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…

We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.

In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.

 

Learn More Here!

 

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