How can we Integrate Behavioral Psychology & Weight Loss Apps?

If you’ve ever done the whole “diet thing”, then you’re familiar with the usual tactics: exercise & diets. More specifically, you’ve likely explored programs that involve a lot of counting: tracking calories in/out, tracking minutes of exercise, etc. The list goes on and on. In fact, many popular apps out there market themselves as “weight loss apps”. And many of them involve a lot of counting. But, what if all of this counting misses one of the major factors influencing weight and healthy lifestyles? What if the answer lies in behavioral change? Better yet, what if there was a way to integrate behavioral psychology & weight loss apps to leverage our understanding of behavioral change in obtaining a healthy weight?

This week, I sit down with Valerie Evans, PhD, founder of No Weigh, an app that leverages behavioral psychology and applied behavioral analysis to help users lose weight, ensure healthy habits, and build a healthier life.

 

What we cover in this Episode:

• Understanding Behavioral Change and its role in healthy lifestyle formation
  
• The importance of using data to drive behavioral change
  
• Developing a business model for the app
  
• Understanding the key to success when implementing healthy lifestyle habits
  
• Barriers to success in changing behavior
  
• Achieving Better Outcomes by implementing rule breaking
  

 

We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.

 

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Connect with Valerie

• LinkedIn (Valerie Evans)
  
• No Weigh App
  

 
For More:

If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below.  Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.

 

Are You Ready to Humanize Healthcare?

If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.

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Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.

Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.

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Work With Me

If you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.

What we can help you do:

✅ Clarify your product, service, or organization’s positioning…

✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…

✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…

We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.

In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.

 

Learn More Here!

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