In this episode of Back Stories, Keir chats with Kurt Elster — founder of ecommerce agency Ethercycle, host of the popular Ecommerce Hacks Weekly video series, author of Ecommerce Bootcamp, and the host of The Unofficial Shopify Podcast. Topics include the benefits of the “peacock” jacket, naming your company, specialisation, automating inbound leads, productised consulting, and […]