In an always-on world, broadcast media monitoring services help you stay current on all on how your brand, industry, and competitors are being covered in broadcast and cable television.

This gives you a huge advantage when it comes to defending your brand and managing your reputation, particularly in the event of crisis or news media backlash of some kind.

As part of the research I did for my Guide to News Media Monitoring, I spoke to TVEyes CEO David Ives about his platform and the state of the broadcast media monitoring industry.

This post summarizes our discussion about: 

Leveraging artificial intelligence to monitor conversations on multiple different channelsThe difference between predicting viral marketing vs. tracking viral contentFeatures and options you should consider when shopping for broadcast media monitoring services   

What are broadcast media monitoring services

Broadcast media monitoring services record and archive local and national news programs -- on broadcast television, cable television and radio --  to ensure that you have quick access to any news clips you may be interested in to protect the reputation of your company, brand, product or service. Many services monitor podcasts too.

News Media Monitoring vs Social Media Monitoring vs Broadcast Media Monitoring Services

If you want to monitor your Brand's reputation, you should be listening to coverage in the news media, what people are saying on social media, and what's being broadcast on television and cable news media.

That's a lot of ground to cover.  You need to monitor news, social and broadcast because all three channels impact your reputation.

The news media monitoring industry is crowded with providers that claim to do all three, but the truth is each one of them comes from one of those three categories and typically resells the other two channels through some sort of a partnership agreement.

So the major players in the news media monitoring category resell their feeds to the social media monitoring and the broadcast media monitoring services. And the broadcast media monitoring Services resale their feeds to the social media monitoring and the news media monitoring service providers.

Nearly all social media monitoring and news media monitoring service providers white label and resell the TVEyes service when it comes to monitoring video.

What they don’t tell you though is that none of the partners that offer broadcast media monitoring coverage through reseller agreements with TVEyes allow for downloading of broadcast coverage. 

So while you can view them inside their platform, the downloading of video clips is only available to clients with a TVEyes subscription.

How the TVEyes Media Monitoring Suite came to be

As one of the first broadcast media monitoring services, TVEyes maintains a searchable index of the stories broadcast and cable news media going back 90-days. They’re able to do this in a matter of minutes, delivering their clients access to the news media coverage so they can better manage corporate and brand reputation.

Growing from a bootstrapped business in the early 2000’s to a B2B industry leader that’s currently offering broadcast media monitoring services in 16 countries and around 12 different languages, TVEyes has not just witnessed the digital transformation, it has effectively monitored and created an archive of the conversations we’ve been having online.

Today, David’s team is using AI to crawl the web, find relevant content for clients and generate...