Do you have a blog?  You know, that area on your site where you have ongoing articles or latest news that you release?  It is such a great feature of any website because each new article can turn into a selling machine.
Here’s how to sell your stuff on your site using a blog:

* Use banner ads to promote your own products.
There are some great examples on these 2 blogs:
Cole’s Classroom
Marie Forleo
Here is a great resources to get banners designed: 20dollarbanners.com

* Add links inside your blog to other pages or blog posts
You can link to your sales pages opt-in pages or other key pages on your site mid conversation on your blog posts where it makes sense.  For example, if you have another blog post that explains a key point you are making link there.  Or if you are talking about the importance of customer services on your business blog and have a customer service product you can link to the page that sells that.
* Use pop-ups
Yes, they work when used in the right way.  This does not mean you need to harass people with annoying pop ups that show up as soon as someone visits your site.
Here are a few we have used:
PopupAlly
Thrive Leads
Optin Monster

* Use opt-ins forms throughout
Make sure it’s easy for someone to sign up to your email list from a couple of places on each blog post.