Learn about BookBaby's a la carte self-publishing and complete do-it-for-you packages, in-house printing on the latest equipment, how printing is done and why the self-publishing industry is plagued with variance in print quality and how they solved that problem. Though they print a lot of plain text books like novels and business books they print more full-color children’s books, cookbooks, travel books, and textbooks than ever. BookBaby sets a 55% discount with returns program that attracts bookstores.