Money Tales

Money Tales


The Soul of Money, with Lynne Twist and Sara Vetter

January 04, 2024

In this episode of Money Tales, our guests are Lynne Twist and Sara Vetter. Lynne and Sara call themselves “work wives” who run the Soul of Money Institute and the Pachamama Alliance. They observe that society perpetuates the myth of scarcity—insisting there’s never enough time, money, love, or fulfillment. Lynne and Sara work each day to challenge that automatic and unconscious assumption. In our conversation, they unpack the implications of living in a society where the economy often takes precedence over ecology.


Lynne Twist is the founder of the Soul of Money Institute and author of the best-selling, award winning book “The Soul of Money: Transforming Your Relationship with Money and Life”, and her newest book, “Living a Committed Life: Finding Freedom and Fulfillment in a Purpose Larger Than Yourself”.


Over the past 40 years Lynne has worked with over 100,000 people in 50 countries in the arenas of fundraising with integrity, conscious philanthropy, strategic visioning and having a healthy relationship with money. Her clients include Microsoft, Proctor & Gamble, the International Unity Church, Charles Schwab, United Way, The National Black theater of Harlem, Harvard University and others. A sought-after speaker, she has presented for the United Nations Beijing Women’s Conference, State of the World Forum, Synthesis Dialogues with His Holiness the Dalai Lama and the Governor’s Conference on California Women, among others.


A recognized global visionary, Lynne has been an advisor to the Desmond Tutu Foundation, and The Nobel Women’s Initiative. Lynne is the recipient of numerous prestigious honors, including the “Woman of Distinction” award from the United Nations.


Lynne is a co-founder of The Pachamama Alliance — a nonprofit organization whose mission is to empower indigenous people of the Amazon rainforest to preserve their lands and culture. In addition, Lynne serves on a number of nonprofit boards including the Fetzer Institute, The Institute of Noetic Sciences, Bioneers, Conscious Capitalism and Women’s Earth Alliance.


From working with Mother Teresa in Calcutta to the refugee camps in Ethiopia and the threatened rainforests of the Amazon, Lynne’s on-the-ground work has brought her a deep understanding of the social tapestry of the world and the historical landscape of the times we are living in.


Sara Vetter is the Business Development Director of the Soul of Money Institute and is a coach, consultant, workshop leader, keynote speaker and strategist. She is also the Major Gift Fundraiser for the Pachamama Alliance. Sara has had experience in advertising, marketing and sales with several magazines including LA Magazine and the Disney Channel.


Sara has been coaching, consulting and leading workshops with SOMI Author and Founder Lynne Twist since 2001. She has become a key player in all the initiatives of the institute. Her leadership doubled business revenues in recent years and also significantly expanded revenue for Pachamama Alliance. Sara is an experienced SOMI facilitator of workshops, fundraisers, journeys and retreats. She also leads several of the Pachamama Alliance Transformational Educational programs.


Sara has played a leadership role with the Nobel Women’s Initiative, she has co-led delegations to Dharamsala, India, the Democratic Republic of Congo, and Liberia. As the major gift fundraiser for the Pachamama Alliance, Sara has led and participated in more than 19 delegations and immersion trips to the Amazon Rainforest. She has raised millions of dollars for the Pachamama Alliance and the Nobel Women’s Initiative and is a consummate fundraiser.