Hello and welcome to the Apple Guide Talks podcast! I'm your host Ralph Shepherd with my co-host Eli Piper. Join us today as we discuss if Apple should re-enter the advertising market and I got the iPhone 12 and Eli has some questions.

https://youtu.be/IwUSEHJxK0o

Apple Advertising

When the App Store first launched Apple also launched iAd, their own advertisement service to rival Google's AdMob. It also a way for Apple to also standardize ads in apps on the iPhone. Throughout 2016 Apple slowly brought the service to a close. However, iAd still runs in the background of Apple News and in App Store search results.

https://youtu.be/q7WVt63S49s

https://www.youtube.com/watch?v=32wOPLCtj9E

https://youtu.be/pJSqDPIAN9M

Today Apple has multiple services like Apple Music, Apple TV+, Apple Arcade, Apple News, and possibly a search engine. Is there room for Apple to bring back iAd and make a free ad-supported tier for their services and provide it to developers to include in their apps?

Wikipedia: iad

TechCrunch: The downfall of the walled garden: here's why iAd failed

Apple insider: After abandoning iad revenue, Apple Ince can reintroducew an ad-free internet

Notes

2010-16: iAdToday: App Store Search, Apple News Ads

* Used in all of Apple’s services (free versions of tv, arcade, fitness), Apple’s search engine?* Security and privacy compared to Google* For developers to promote their apps where people can download the app from the ad* Use App Store preview video* Creates a common template* Easy for developers to implement* Advertisers know where their ads are going* 70% to developers* Cross-platform advertising

iPhone 12 Q&A

iGot an iPhone 12 and Eli has some questions for me! For more on my opinions of the iPhone 12:

https://youtu.be/elz7rbJI-k4

Post: A conversation about the iPhone While Unboxing the iPhone 12

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