We’re bringing you another episode of the Masters of Brand Masters series, recorded on site at the 2023 ANA Brand Masters Conference in Bonita Springs, Florida. Today, we’re talking to a brand/agency partnership that took a bold stand against gun violence in America, particularly against children. In this two-part series, Ramon Soto, CMO of Northwell Health, and Scott Goodson, Chief Executive Officer, and Founder of StrawberryFrog, shared the story of their “Raise Health” movement, which focused on one thing: normalizing asking friends and family if their gun is secured before letting your child visit that individual.

The Marketing Futures Podcast airs Tuesdays at 3PM EST.