We’re back with another edition of the Masters of Brand Masters Podcast, recorded on-site at the 2023 ANA Brand Masters Conference in Bonita Springs, Florida. Today’s guest wasn’t quite sure if he had achieved Brand Master status but allow me to disagree. Brady Noon is the CMO of Take 5 Oil Change and Car Wash, a disruptor in what’s long been a relatively sleepy category. Brady joined the company in the middle of an explosive growth period, but noticed they didn’t really have a brand to speak of. Through a combination of bold, humorous advertising and baking their mission into the KPIs they used to measure success, Take 5 developed a personality all its own.