Michael Gale, WSJ, Forbes and Amazon bestseller of "The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age" is one of the foremost authors and thought leaders on Digital Transformation. He founded Strategic Oxygen in 2001, widely seen as one of the technology industry's primary data toolsets for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments. The company was sold to to Monitor Group...he now with Inc.Digital and hosts Forbes Futures in Focus podcast.