Adrian Swinscoe's RARE Business Podcast

Adrian Swinscoe's RARE Business Podcast


Latest Episodes

9 Trends shaping the future of marketing and CX in 2019 – Interview with Jeremy Korst
January 03, 2019

Today’s interview is with Jeremy Korst, President of GBH Insights, a leading marketing strategy, consumer behavior and analytics consultancy. Jeremy joins me today to talk about 9 trends shaping the future of marketing and CX in 2019,

What The Great Escape can teach us about Future Fit leadership – Interview with Mike Perk
December 21, 2018

Today’s interview is with Mike Perk, Managing Director of WWC, a South African digital transformation advisory firm, that I met at a recent conference in Pretoria. At the conference, Mike described a concept called Future Fit Leadership but he did so i...

Becoming a trusted company is an absolute requirement of a winning strategy – Interview with Christopher Roark of Accenture
December 12, 2018

Today’s interview is with Christopher Roark, Managing Director at Accenture Strategy. Christopher joins me today to talk about Accenture’s new Competitive Agility Index, how a decline in stakeholder trust impacts a company’s financial performance and c...

Leaders should experience what it is like to be one of their own customers more often – Interview with Shaun Belding
December 08, 2018

Today’s interview is with Shaun Belding who is the CEO of The Belding Group of Companies and the author of 6 books including a new book: The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty.

Is your culture hurricane fit? – Interview with Jonathan Rowe of nCino
November 30, 2018

Today’s interview is with Jonathan Rowe, Chief Marketing Officer at nCino, a cloud based bank operating system. Jonathan joins me today to talk to me about nCino, the experience of going through the recent Hurricane Florence, what happened,

Getting the human and tech balance right in customer experience – Interview with Julia Ahlfeldt
November 21, 2018

Today’s interview is something different. Last week I was in Pretoria, South Africa, where I was speaking at the Customer Experience Innovation and Tech Fest conference. On the back on my keynote, Julia Ahlfeldt, one of my fellow speakers,

Are you willing to delight the specific? – Interview with Seth Godin about his new book: This Is Marketing
November 13, 2018

Today’s interview is with Seth Godin, best selling author, teacher and sometime entrepreneur. Seth joins us today to talk about his new book: This Is Marketing: You Can’t Be Seen Until You Learn to See and we discuss the book’s main thesis,

How to make your people SUPERENGAGED – Interview with Nikki Gatenby
October 29, 2018

Today’s interview is with Nikki Gatenby, MD of Propellernet, a multi-award winning Brighton-based digital marketing agency that operates globally and the author a new book: Superengaged: How to transform business performance by putting people and purpo...

Design is how we treat each other – Interview with Rie Nørregaard
October 16, 2018

Today’s interview is with Rie Nørregaard, a Managing Creative Director of SYPartners, a consultancy based in New York and San Francisco. For 20 years, they’ve helped business leaders, teams, and individuals pursue growth and greatness.

Convenience helps you stand out and creates fierce loyalty – Interview with Shep Hyken
October 05, 2018

Today’s interview is with Shep Hyken, who is the Chief Amazement Officer of Shepard Presentations and a New York Times and Wall Street Journal bestselling author. Shep joins me today today to talk about his latest book: The Convenience Revolution: How ...