Adrian Swinscoe's RARE Business Podcast
Behavioural economics, alchemy, customer experience and the power of ideas that don’t make sense – Interview with Rory Sutherland
Today’s interview is with Rory Sutherland, Vice Chairman of Ogilvy in the UK and author of a new book: Alchemy: The Surprising Power of Ideas That Don’t Make Sense. Rory joins me today to talk about his new book,