Creating Videos With Envy

On this episode of the Inspiring Great Leaders Podcast, Craig Johns speaks with Mike Vannelli about creating videos with Envy, and the creative process that goes into producing different types of videos.

We also dive deeper into how video marketing works, focusing on advertisements and commercials in business, and bringing your brand to life through videos.

Mike Vannelli – Creating Videos With Envy

Mike Vannelli is the Creative Director of Envy Creative. He is a video producer and director who has worked on over 1200 commercials. His impressive portfolio includes producing music videos for renowned artists under Sony Music Entertainment, including “Three 6 Mafia” and “Juicy J” and working with major platforms like Netflix, Hulu, iTunes, and Amazon.

With an educational background in Film and Media Studies at the University of California Santa Barbara, Film and Television Production at Moorpark College, and specialized programs at the University of Southern California School of Cinema, Mike brings a wealth of knowledge and experience to the table.

Mike talks about:

• Support from family moving from one state to another to pursue his dreams and career choice 
  
• Looking up to Steven Spielberg as an inspiration
  
• Creating Videos With Envy
  
• Establishing himself in the industry with his own business
  
• Producing music videos for “Three 6 Mafia” and “Juicy J”
  
• Difference between producing music videos and commercials
  
• The creative process that goes into creating different types of videos
  
• Keeping up with short attention spans
  
• Focusing on producing advertisements and commercials and getting inspiration from what other people do
  
• Working through the pandemic
  
• Utilising artificial intelligence to bounce off ideas
  
• Storytelling in ads and commercials
  

Tweets

“We really want to try to grab their content in the first couple seconds because if not, they’re going to scroll past or they’re going to press the skip button. So when it comes to a lot of online ads, you really have to grab their attention in the first few seconds and try to keep their attention rather than just kind of making it like a, hey, look over here.” Mike Vannelli talks about capturing people’s attention through ads on the Inspiring Great Leaders Podcast. 

“Getting the experience of the people that you’re leading is really important because you get the empathy when you’re asking them to do something that you know that you’ve done it too. So, you’ll either not ask too much or you’ll know exactly what to ask.” Walking in other people’s shoes as a leader with Mike Vannelli on the Inspiring Great Leaders Podcast. 

“Five years ago, I became a dad. That was a big turning point. And, you know, I that’s one of the big things I can think of.” Being a father for the first time is one of the biggest things in life with Mike Vannelli on the Inspiring Great Leaders Podcast. 

Resources Mentioned in this show:

Envy Creative videos.thinkenvy.com
Mike Vannelli Linkedin
Mike Vannelli Youtube
Mike Vannelli Instagram
Craig Johns www.craigjohns.com.au
Craig Johns craig@nrg2perform.com
Craig Johns LinkedIn
Craig Johns Facebook
Inspiring Great Leaders Podcast
NRG2Perform www.nrg2perform.com