Localization and translation are both incredibly important in the realm of web design and the digitally connected world we live in today. While we'd like to think it's as easy as implementing a "translate" button, localization goes beyond just 1:1 word translation and helps customize design to different audiences where the wrong color or word can tank an entire design or campaign. While this enormous task poses great challenges for both businesses big and small, there are ways to overcome them without "just using Google translate." In this episode, we sit down with Zaq Dayton, Interactive Art Director at Lifeblue, to explore these trends and how to tackle them.