Gini Dietrich is one heck of a female powerhouse content marketer. Just check out the opening on her company, Arment Dietrich's, About page: "Once upon a time there was a young lady who was a bit too big for her britches and had a pretty big problem with authority…namely anyone who told her what to do or that she was wrong. So she decided to leave the comfort of her big agency life and venture out into business on her own." Gini runs a Forbes Top 10 marketing blog, Spin Sucks, is the author of the bestseller of the same name, and CEO of Arment Dietrich. In this episode, she joins Julia to share powerful tidbits on why quality content and domain authority (DA) matters so much to marketers. Bonus: Gini shares how getting fired by a major client jumpstarted her entrepreneurial career. * Listen to Julia's show: www.expresswriters.com/write-podcast * Get Julia's new bestseller: Practical Content Strategy & Marketing, out now on Amazon and B&N!