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Evaluating the Need for Change in Your Organization
Making changes within your company might be hard depending on the extent that it disrupts the way things have always been done. Therefore, before heading off to make any change just to make a change
15 Questions to Answer Before Starting a Change Management Plan
To implement an effective change management project ask yourself and your team these 15 questions. Change can be difficult, and the process often runs into barriers and issues that must be overcome
Making Changes More Effective
People, in general, don't like to change especially when they have no say, no understanding and no way to provide input or feedback on how it affects them. In business change is frequent and without
Let Your Audience Remember What You Said
Points to help you communicate your message so your audience remembers what you said.
On a Journey and Making the Map As You Go
Marketing planning is important but sometimes you will need to go on a project or marketing journey and make the map as you go and that is okay. Not ideal but okay and necessary. If you find you ar
Path to Reducing Marketing Schedule Stressors
Keeping up with marketing deadlines and schedules can be stressful for eveyone and last minute scheduling deadlines and surprises are not my idea of a good surprise. Take the time to do a little prep
Jargon, Buxxwords, Idioms, Acronyms--Are You Understood?
Using jargon, buzzwords, idioms or terminology associated with marketing can sometimes leave your audience confused. If the audience doesn't understand what you are presenting they could outright rej
The Importance of Building Community
Businesses can and should build strong customer communities. Give your customers a purpose for choosing your company to work with and buy from, a sense of belonging and being heard all which leads to
Creating a Learning Organization
Psychologists find that when we admit we were wrong, it doesn’t make us look less competent but it rather displays honesty and a willingness to learn. Is your organization creating a culture of lear
Making Changes Effectively and With Collaberation
In this podcast, I cover ways to make impactful changes by working within your teams as an effective leader who incorporates others opinions and uses listening and question asking skills to develop im