In this episode of the Take Your Shot podcast, we dive deep into the strategies that help entrepreneurs and businesses shine in their industries. Mercedes Barba is a seasoned journalist with 15 years of experience, specializing in business and entrepreneurship journalism for the last eight years and she shares so much value in this interview.

Mercedes demystifies the process of getting featured in the media, a valuable avenue for enhancing brand visibility and credibility that many entrepreneurs overlook. Whether you're a solo entrepreneur, run a business with a partner, or are part of a small team, Mercedes' insights offer actionable advice on leveraging media features to your advantage.

Key Takeaways:

• Everyone Has a Media-Worthy Story: Mercedes emphasizes that you don't need a PR firm to get media attention. Your journey, achievements, and insights can resonate widely when pitched correctly.
• The Power of Personal Publicity: Learn how to take ownership of your publicity efforts, why it's empowering, and how it can transform your business's reach and reputation.
• Navigating Media Platforms: Mercedes shares her expertise on utilizing platforms like HARO (Help a Reporter Out) and Quoted to connect with journalists in search of compelling stories.
• Crafting a Compelling Pitch: Discover the elements of a pitch that stands out, how to tailor it to specific journalists or outlets, and why personalization matters.
• SEO and Media Features: Understand the significance of media features in enhancing your online presence through improved SEO, and why legacy URLs matter.
• Local Media and Niche Publications: Insights into why local news and specialized publications can be a goldmine for targeted exposure and how to approach them.

Connect with Mercedes Barba:

• Instagram: @mercedesandmedia
• Website: www.mercedesbarba.com

For more insights and actionable advice on making your entrepreneurial journey a success, subscribe to the Take Your Shot podcast on Apple Podcasts, Spotify, or your favorite podcast platform. Don't forget to rate and review us!

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