In this episode of PRess Play: The StreetCred Podcast, the hosts interview Justin Mack, wealthtech reporter at Financial Planning, a well-established industry publication that serves an engaged audience of financial advisors and wealth managers. He discusses his journey into journalism, his approach to collaborating with public relations professionals, and his current work. Justin also shares valuable insights into the importance of kindness, journalistic integrity, and the role of technology in the financial services industry. 

One of the most valuable lessons from this podcast is the importance of approaching every interaction with kindness and understanding, regardless of the industry. Justin emphasizes the need to remember that behind every email or missed call is a person, and that interactions may not always be perfect. 

Justin discusses: 

• How he found his area of expertise as a reporter–and how he stays competitive!
  
• How he established his creative voice as a journalist
  
• How he weeds out the “bad” stories–finding reliable sources, working with anonymous contributors, and preserving his reputation
  
• His interests outside journalism and how they inspire his work
  
• …and more
  

Resources:

• Welcome to PRess Play: The StreetCred Podcast! (Ep. 1)
  

Connect with StreetCred PR:

• Contact Us
  
• Website
  
• LinkedIn: Elena Krasnow
  
• LinkedIn: Jimmy Moock
  
• LinkedIn: StreetCred PR
  
• Twitter: StreetCred PR
  

Connect with Justin Mack:

• LinkedIn: Justin Mack
  
• Twitter: Justin Mack
  
• Financial Planning Magazine: Justin L. Mack
  

About Justin Mack:

Justin is the wealth tech reporter for financial planning as well as the host and lead editorial producer of the Financial Planning Podcast.

The Cleveland, Ohio native earned his bachelor’s degree in communication and political science from Purdue University before spending more than a decade as a USA Today network journalist with the Lafayette Journal and Courier and the Indianapolis Star. His work as a reporter, anchor, moderator, and host has earned him awards for coverage across a multitude of verticals, including crime, politics, pop culture, business breaking news and investigations.

Justin also serves as a board member for the Indiana Professional chapter of the Society of Professional Journalists. In addition to exploring the role technology plays in the lives of advisors on a daily basis, Justin also covers efforts to address the diversity and cultural issues that have plagued financial services for generations.