We all know the importance of strengthening relationships and building trust with your audience. One of the challenges for those just starting or those that have changed direction is: they may not hav

Ana Melikian is a Board-Certified coach with a Ph.D. in psychology. She is the Director of Education for Book Yourself Solid and the Host of the Mindset Zone podcast. She is also the Founder of the SO

When you know your target market and where they gather, what do you say when you are in front of them? You need to know what problems that you are solving for your prospects. You also need to understa

Linda Brown is a Business Mentor, Speaker, Consultant, Profit First Professional, and Serial Entrepreneur.  Linda holds a Bachelor’s degree in Economics from the University of New Hampshire and is a P

Where do your prospective clients gather when they are looking for the services you offer? Where can you go to find groups of people that are looking for the solutions you provide? When it comes to ga

When it comes to your market and your area of authority, what does it mean to be specific or exclusive? Many people think these are the same thing and that by choosing a particular target market of pe

Sometimes we are looking for a simple solution to a problem. We are searching for a ‘how-to’ or an easy guide on overcoming an issue or fixing a problem. We all do it, and it can be helpful at times t

What’s the difference between strategy and tactics? Actually, quite a lot, and many people are selling tactics in the guise of strategy. Even if you follow what they're selling to the smallest detail,

When it comes to the ideal clients for your coaching practice, there is a small circle where you will find them looking for what you have to offer. Where is your target market and how do you get into

Most people spend more time planning their summer vacation or what they will eat on Friday night than they do thinking about their business exit strategy. One of the most important things you need to