Functional Medicine Business Institute Podcast

Functional Medicine Business Institute Podcast

Episode 22: Customer Acquisition Cost: How To Track Your Marketing Success with Zora Chase

April 11, 2022

Zora Chase is Dr. Deb's marketing expert. Branding, customer acquisition, ROI, and the Lifetime Value of the client are topics covered in today's episode. 

Do not miss these highlights:

05:16 What is Digital Marketing

06:37 Branding Strategy - How to brand your business 

10:27 How to evaluate your Cost of Acquisition

14:14 Digital Marketing is very analytical

16:52 Why is it risky for your business if you rely on one channel like relying on Facebook alone

20:53 Why we have to get past that stigma of “ If you market to sick people, you're taking advantage of them”

21:35 You are serving your current customers by reminding them that you're there for them, you’re there to help them

About our Guest:

Founder/CEO Chasing Nectar Marketing Zora Chase leverages more than 20 years combined in broadcast and digital media, guiding dozens of businesses with marketing needs that span from branding, product launches, experiential, and lead generation. Prior to Chasing Nectar, Zora held marketing positions at iHeart, CBS and Emmis where she conceived and implemented marketing programs for Fortune 500 brands such as Anheuser-Busch, Apple Music, Chrysler-Jeep-Fiat, Disney, Warner Brothers, to name a few. Her mission is always the same - to unify a team of trusted professionals who are. 

IG @chasingnectr