Functional Medicine Business Institute Podcast

Functional Medicine Business Institute Podcast


Episode 22: Customer Acquisition Cost: How To Track Your Marketing Success with Zora Chase

April 11, 2022

Zora Chase is Dr. Deb's marketing expert. Branding, customer acquisition, ROI, and the Lifetime Value of the client are topics covered in today's episode. 


Do not miss these highlights:


05:16 What is Digital Marketing


06:37 Branding Strategy - How to brand your business 


10:27 How to evaluate your Cost of Acquisition


14:14 Digital Marketing is very analytical


16:52 Why is it risky for your business if you rely on one channel like relying on Facebook alone


20:53 Why we have to get past that stigma of “ If you market to sick people, you're taking advantage of them”


21:35 You are serving your current customers by reminding them that you're there for them, you’re there to help them


About our Guest:


Founder/CEO Chasing Nectar Marketing Zora Chase leverages more than 20 years combined in broadcast and digital media, guiding dozens of businesses with marketing needs that span from branding, product launches, experiential, and lead generation. Prior to Chasing Nectar, Zora held marketing positions at iHeart, CBS and Emmis where she conceived and implemented marketing programs for Fortune 500 brands such as Anheuser-Busch, Apple Music, Chrysler-Jeep-Fiat, Disney, Warner Brothers, to name a few. Her mission is always the same - to unify a team of trusted professionals who are.


https://chasingnectar.com 


IG @chasingnectr 


Facebook: https://www.facebook.com/chasingnectarmm


LinkedIn https://www.linkedin.com/in/zorachase/



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