Chase Climber, co-founder of Electric.I, joins the podcast to discuss optimizing ecommerce stores. He explains that many Amazon sellers struggle to optimize their own store, and even sellers who are only on direct-to-consumer sites face similar issues. Electric.I creates Shopify powered sales machines from their sites with a strategic design approach and intelligent development decisions. He also hosts the Honest Ecommerce podcast with honest advice to increase sales and grow businesses. The key message of this episode is that to grow profits, sellers must cut waste and increase profitable sales, and the Quick Assessment at Amazonprofitquiz.com can help identify the biggest profit killer.

 
Timestamps

0:00:00 | Optimizing Your Ecommerce Store with Chase Climber of Electric.

0:02:28 | Heading: Optimizing Existing Store: Is It Possible to Be Good at Both Amazon and Shopify?

0:04:22 | Conversation on the Necessity of Specialized Heads for Ecommerce and Amazon Businesses

0:06:08 | Analysis of Direct-to-Consumer vs. Reselling on Amazon: A Case Study

0:07:42 | Analysis of Ecommerce Opportunity for Private Label Products

0:12:22 | Heading: Strategies for Finding Product Market Fit

0:13:24 | Analysis of Drop Shipping and Private Label Business Product Profitability

0:16:03 | Exploring Strategies to Increase Average Order Value (AOV)

0:17:48 | Case Study: Moving from Amazon to Direct Consumer with Limited Success

0:20:59 | Conversation Summary: Building an Online Channel vs. Selling on Amazon

0:22:49 | Optimizing a Shopify Store for Increased Conversion Rates

0:26:06 | RO Retainer: A Case Study on Increasing Average Order Value by 25%

0:30:55 | Exploring the Journey of Ecommerce with Honest Ecommerce Podcast

0:31:55 | Interview with Chase Clymer: Discussing Electricy IO, Marketplace vs. Direct to Consumer, and CRO

0:33:28 | Interview with Chase Climate of Electric Eye: A Crash Course in Brand Scaling for Amazon Sellers

Every week I interview an amazing founder, and I'm basically trying to get the founder story in a sense of like, where did the idea come from? I think a lot of entrepreneurs out there want to start a brand, but figuring out what to do and just how the ideation worked is always curious. So I always ask them, where did this idea come from? And then I asked him kind of, what did they do next? How did they go from idea to either testing, which is what you should do, everybody, to then finding this product market fit, and then kind of like, okay, what's next from there? So a lot of our listeners are kind of in the scale from doing eight plus figures to just getting started. Right. So I kind of ask what the journey is about with all these founders. And then I also do bonus episodes every once in a while where I have subject matter experts on about things that are way smarter than me. So I'll have other agency owners in the ecosystem on, I'll have consultants, freelancers perhaps I'll have Michael on in the future talking about Amazon.

We better cut to the bit where you obviously, I can feel your passion for conversion optimization and I love it because that's what makes more money for people. And I love that kind of work with clients for the same kind of reason that you do, I think, which is like, there's the thrill of the chase. How can I find the information I need? How can I make it better? You see, the numbers come out. But of course, you're giving money back to the consumer or the customer, or the client in this case, which is a beautiful thing. So a couple of things to point people to. First of all, you've got your Honest Ecommerce podcast.

The math behind Ecommerce comes down to three KPIs, right? It's average order value, conversion rate and sessions. So this is on your own website on like, a shopify store.