Today I’m pleased to bring you the conclusion of my interview with Sheri Singer, president of Singer Communications. In this installment, Sheri and I discuss a few silver linings for trade associations and professional societies amidst all the bad news that’s come our way in 2020, and what they mean for communicators and consultants who work for these organizations. 

Thank you to Jim Cirillo at jimiumgroup.com for our original music and to CC Snetsinger for our original podcast art.

Please send questions to wtswtgt@gmail.com and follow us on Twitter at #wtswtgt.

I’ll be back next week to discuss big numbers and how they affect our assessment and perception of risk, in an episode entitled Why We Play the Lottery.

Until then, have a safe and healthy Thanksgiving holiday.