To Be Blunt
Latest Episodes
157 The Terp Guide's Guide to Solventless Extractions with Cliff Haney of Lowtemp Industries
"At the end of the day, I don't care what anybody tells you. Is a better experience, whether that dabbles concentrate, whether that's an edible tincture, you are capturing the true essence of the plant with this extraction. We're not adding anything; we'r
156 Cannabis Beverage Trends with Diana Eberlein of SōRSE
"I don't want us to have beverages go stagnant with beverages that are moving because they're high dose and cheap on the West Coast. Let's come up with some more functional beverages, whether they're high dose or low dose, and let's incorporate other piec
155 What Can I do To Protect My Cannabis Brand For Longevity? With Seth Gardenswartz of Black Garden Law
"The brand is kind of the representation of all of the good or bad things that the customer or the purchasing public perceives around the brand" - Seth GardenswartzIn this episode of To Be Blunt, host Shayda Torabi and guest Seth Gardenswartz, founder of
154 How AI Can Help Drive Cannabis Consumer Shopping Conversions with Eric Mercado of Terpli
"Data is the new oil data is the new goal. So what we have in our database is a direct tie between COA and user outcome on a person-by-person basis. That's a highly valuable data set." - Eric MercadoAre you ready to tune in for a glimpse into the future o
153 Is All Cannabis Press Good Press with Kim Prince of Proven Media
"You better get ready to play your A-game, and you'd better get tough and get a strong backbone and figure out who you can align with that can help you succeed because you can not succeed alone in this business." - Kim PrinceWant to know how to get your C
152 Cannabis Marketing Summit: From Seed to Brand
"There are many ways to kind of establish and build your brand. I think if you don't have these things, now is a great time to be inspired to figure out: What is my brand? Why? What are my brand values? What's my mission statement? To continue to get
151 Unraveling The Hemp Fiber Supply Chain with Brianna Kilcullen of ANACT
"The more that we de-stigmatize cannabis, the more that we all win." - Brianna KilcullenAre you aware of Hemp's Potential to Revolutionize the Textile Industry?Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Brianna Kilcul
150 Testing Cannabis for Consumer Safety with Jesse Kerns of New Bloom Labs
"We want to bring integrity and efficacy to an industry where there are a lot of people who choose to operate in a gray area and cause it's so consumer-driven, we have to be on the front lines." - Jesse KernsJoin Jesse Kerns, co-founder of New Bloom Labs,
The T(HC) Break: Unraveling The Intersection of Synthetic Psychedelics and Synthetic Cannabinoids
"It's not that synthetics are inherently bad. It's there are bad ways to synthesize, and there are good ways to synthesize." - Shayda TorabiDo you want to know how Cannabis and Psychedelics Converge?Join Shayda as she explores the overlap between cannabi
149 The Ultimate SEO Guide for Cannabis Dispensaries with Matthew Shterenberg of Deeproots
"Follow your passion. There's room for it in the space, and may not be in a direct role and may be consultative, but it exists, and you just have to lean into what you're passionate about."Are you ready to unlock the hidden potential of cannabis SEO?Join