To Be Blunt
092 Authentically Crafting Your Cannabis Marketing Playbook with Lisa Buffo of Cannabis Marketing Association
March 21, 2022
“We've seen brands who, you know, maybe they have great products, but they have really inauthentic marketing, and that hurts them. And I think that authenticity, the understanding of your core values, your mission statement, your North Star, the why
An honest conversation about taking cannabis packaged goods to market with Shayda Torabi, business owner (@restartcbd), advocate (@texashempcoalition), and thought leader (@theshaydatorabi).
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