The AI hype cycle is running its course, with more people starting to ask, Whats the point of artificial intelligence for our marketing and our business anyway? Thats good. Thats

In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why thats ultimately a risk to your business. To offset that

Google is changing search. The companys AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks

In the immortal words of Omar Little, You come at the king, you best not miss. And we all know that Google is the king, right? But history shows what

The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like theyre running us down like a hungry bear and

AI might be in the trough of disillusionment among some people but its far from dead. Not only have Google and OpenAI made amazing advancements to their tools in recent

Just as we do every quarter, its time to review Big Techs earnings. We do this because youll always learn something about the state of digital from what Amazon, Google,

Despite a long-standing history in marketing, Scott Cohen of InboxArmy lives in the future. He knows why email marketing is so important in a marketing landscape increasingly affected by artificial

With all the changes that artificial intelligence is bringing to the marketplace, it can feel awfully tough to keep up. As marketers and strategists, though, we need to look beyond

If youre like most people, you might think of anniversaries as a time for looking back. Not me. Usually, I prefer to look ahead. But, this year, Im making an