Beauty is in the eye of the beholder. But it’s also in their pocket. The industry in the UK alone is estimated to be worth around 17 billion pounds. That buys a lot of botox. And it employs an estimated one million people. From the sole trader to the giant multinational - the search for profit in beauty is anything but a vain pursuit.

We’ve got some compelling insight into the business today with Lord Sugar’s Derry-born Apprentice, and RTE Dragon’s Den survivor Liam McBride. Joining us too is Paddy McGurgan, probably Northern Ireland’s best known make-up artist. We've also taken a trip on the “hair-bus,” the hair cut that comes to you. Plus we meet the woman from Ballynahinch whose make-up sponge is used by Rhianna's make-up artist - two of the Kendall sisters from the wider Kardashian clan are also familiar with her product too.