The Profit Margin, with Jamie Delargy and Naomi McMullan

The Profit Margin, with Jamie Delargy and Naomi McMullan


“Big Data” for small businesses

April 24, 2015

How many times a day to you ask Google something? Do you use credit/debit cards and a super-market loyalty card? Do you use a smart-phone, and if so, do you carry it around with you?

Have you ever really considered the digital trail of information you’re leaving behind? Multiply that by everyone you know doing similar things each day and you get a sense of how much there is to find out about us, and how rich that on-line picture is. No wonder we hear so often about "Big Data". Though what does it really mean and what are the opportunities for small businesses keen to get an edge in this ever competitive world?

Featuring Stephen McKeown from Analytics Engines, Jason Bell from Datasentiment, Ewan Nicolson from Skyscanner and Daniel Louglin from IRP Commerce. Our start-up is John Arrell from Sixty-5 Technologies. Plus we have a dating coach from Dublin who says her business is growing rapidly in Belfast.


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