You don’t get what you deserve-you get what you negotiate, as the old adage goes.

It would be handy to be able to read other people’s minds, but it’s not possible.

So how do you get what you want from people? How do you negotiate?

You don’t have to be an entrepreneur to be a good negotiator. But every successful entrepreneur knows how to cut a deal.

They know what they want from any situation, and they know how to maximise their chances of getting it.

Knowing what you want is only the first step. Knowing and shaping, what the other person wants is the real trick.

So, how do you do that? Listen in, as we reveal the secrets of the art of negotiation.

Featuring business mentor and coach Paul Tracey, Andrew McCormick from Traction Finance and Laura Chandler from Michael Chandler Estate Agents

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