The Business Stylist® Podcast Episode 128 Very often when I’m working with a new client, and we get to the point where I ask them what type of service they’d like to offer, their response is: I don’t want to work one-on-one.

The Business Stylist® Podcast Episode 127 What's the best way to get to know and understand your ideal clients so you can create programs and marketing that connect and resonate with them? Market research.

The Business Stylist® Podcast Episode 126 If you're an independent coach or consultant you really want to be doing free consultations with prospects before you take them on as clients. But generating free consultations can be a challenge.

The Business Stylist® Podcast Episode 125 When I talk to clients about the concept of designing and selling one signature program, many tell me they think they need to offer their clients a variety of packages to choose from.

The Business Stylist® Podcast Episode 124 If you're an independent coach or consultant and you're currently selling your time by the hour, or you're selling packages based on term (e.g. 3-month coaching package),

The Business Stylist® Podcast Episode 123 In last week's episode I talked about the importance of avoiding generic, me-too marketing, and instead finding your own unique marketing voice. In today's episode I share four steps you can take to find y...

The Business Stylist® Podcast Episode 122. What is a Marketing Voice? Well, it's what you say and how you say it. It's your unique way of presenting what you do for people. It's how you avoid sounding like every other coach or consultant in your i...

The Business Stylist® Podcast Episode 121 Are Trade Shows and Consumer Shows Effective Marketing? Clients often ask me if they should market themselves by getting a booth at a local trade show or consumer show.

The Business Stylist® Podcast Episode 120. Using Telesummits for List Building and Business Growth.   - Telesummits are online conferences. They usually feature a series of speakers over the course of a few days or weeks,

The Business Stylist® Podcast Episode 119 How Important is Search Engine Optimization (SEO) for Coaches & Consultants? If you're an independent coach or consultant and you have a website, how important is it for you to invest in optimizing your w...