The Business Stylist® Podcast Episode 125

When I talk to clients about the concept of designing and selling one signature program, many tell me they think they need to offer their clients a variety of packages to choose from. What if they can't afford the one package that's available? Or, they don't see what they need? They fear they might lose them as a potential client if they don't offer the client a choice of packages or services. After years of offering one signature program, and successfully creating a six-figure business based on this concept, I decided to test my own strategy. For one year I chose to offer my clients their choice of five different programs. In this episode I share what happened.

If you'd like to learn how to design your own signature program I invite you to check out my online course, How to Design a Signature Coaching or Consulting Program. You can watch the first two video lessons for free and preview the entire course curriculum to see if the course is a good fit for you.

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The The Business Stylist® Podcast is brought to you by Debbie LaChusa, aka The Business Stylist®. In each episode, Debbie shares bite-sized marketing tips and advice to help independent coaches, consultants, and other service professionals Package, Brand, Market, and Sell their services more effectively.