Jim Palmer shows us how to reach a larger client base and keep them coming back.

We live in a digital world. Everything is becoming digital especially marketing, but Jim Palmer shows us the uniqueness and effectiveness of using a physical newsletter to attract and maintain loyal clients to our brand.

In this podcast, Jim Palmer will let you realize that newsletter and email marketing works hand in hand. It is impossible to tap into only one of them because in order to become more effective, you need to use both newsletter and email marketing strategy for your business.

He will show you the importance of newsletter especially in terms of building stronger relationships with your audience. Jim will also help you realize that while email marketing is dropping dramatically in terms of performance, it is nevertheless an important tool that should not be overlooked.

Resources:

http://www.takeactionradio.com/taq14
http://www.thenewsletterguru.com
Stick Like Glue Podcast: http://bit.ly/1ohxFhH