When you want to get a different perspective on something, especially pertaining to business, it helps to find out what Pete Williams thinks about it. With a keen entrepreneurial sense, multiple business successes, and no end in sight, Pete definitely knows his stuff. He’s an incredible source for those Aha! Moments. Check out this engaging episode below and join me as we take a look at things… from Pete’s perspective.

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Key points in this episode:

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• Fun Fact: Pete wrote the foreword to my book ‘It’s That Easy – Online Marketing 3.0′
  
• Bringing online into an offline business
  
• True or False: Every business should be online, have a website and an active social media presence
  
• Creating a digital strategy for your business
  
• When ‘putting all of your eggs in one basket’ can work – in online marketing
  
• Pros and cons of digital
  
• Measuring ROI
  
• Utilising and creating content that is appropriate for your business
  

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Relevant Links

Preneur Marketing Website and Blog | PreneurMarketing.com

Pete Williams on Twitter | @Preneur

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About Pete Williams

Pete Williams is an award-winning entrepreneur, author, and marketer from Melbourne, Australia. At the young age of 21, Pete sold the Melbourne Cricket Ground (Australia’s Yankee Stadium) for under $500! Since then, he’s made the pages of numerous media publications and referred to as “Australia’s Richard Branson”.
 
Pete is known for his uncanny ability to identify and create successful business. Some of his companies include: On Hold Advertising, Infiniti Telecommunications, Simply Headsets and Preneur Group. He’s also author of the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’.
 
His awards include some of the most prestigious awards in the entrepreneur industry. Pete’s been honored as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of Smart Company’s Top 30 Under 30.
 
Pete is also an international speaker, marketing consultant and a faculty member of one the world largest internet marketing training academies, The Challenge.