Straight Talk With Supply Chain Insights

Straight Talk With Supply Chain Insights


Forecast and Demand Planning Benchmarking with Robert Byrne of Terra Technology

December 04, 2015

Rob Byrne, CEO and Co-Founder of Terra Technology, discusses forecasting, demand sensing, and the planning benchmarking work hes done showing how complexity is growing with industries.  He found that the bottom 50% of items were only 1% of sales. He also looked at Europe versus the United States and found 2.5 times the complexity.  He would recommend reviewing your new product introductions and determining the cost of doing this versus a 0% chance of success.  You have about a one-in-a-thousand chance of a new product becoming an A item.

Straight Talk With Supply Chain Insights – Podcast episode #159


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