Ben Rubin started his first company, Zeo, while attending Brown University, to help people learn how to measure and manage their sleep. Following Zeo, Ben co-founded the Change Collective, focusing on helping people drive change through courses and coaches. After partnering with Dan Harris, Ben and his co-founders decided to focus solely on meditation and changed the name to 10% Happier, the name of Dan Harris’s book. Ben’s initial focus on improving sleep helped him realize how small changes in his lifestyle could positively impact the rest of his day in such a dramatic way and wanted to continue to explore self-improvement and development.     In this episode, Ben talks about:   The benefits of meditation and how they help people get over what he calls the ‘woo woo’ aspect   Why those involved with startups can particularly benefit from meditation   The three qualities he looks for when hiring   Links from today’s episode:   10% Happier by Dan Harris   Joseph Goldstein   The Advantage   Sapiens   If you liked this episode:   Follow the podcast on Twitter   Subscribe on iTunes or your podcast app and write a review   Get in touch with feedback, ideas, or to say hi: nic {AT} startupbostonpodcast [DOT] com   Music by: Broke For Free