The buzz: The NBT for Sales? The term “Sales 2.0” was coined nearly a decade ago by Nigel Edelshain. Soon after, the buzzword “Social Selling” emerged.

The buzz: Fred and Ginger. Partners and social selling – what’s the deal? Many companies use partner channels to access markets, and share resources, to ensure the best customer experience.

The buzz: Behind the hype. Social Selling is being hyped as the magic bullet for all kinds of companies to engage authentically – vs.

The buzz: Building blocks. Sales reps: If you believe a LinkedIn profile is all it takes for a positive social brand and reputation, you’re not even close. It’s just the beginning.

The buzz: Say what? Greek philosopher Epictetus’s 55-135 AD adage, “We have two ears and one mouth so that we can listen twice as much as we speak,” still applies to life today - and great advice for Social Selling.

The buzz: Who are you? To succeed in Sales, you have to be authentic, relevant, and add value to interactions with customers and prospects. The premise of using social platforms to sell is basically the same, but the stakes are much higher.

The buzz: The NBT for Sales? The term “Sales 2.0” was coined nearly a decade ago by Nigel Edelshain. Soon after, the buzzword “Social Selling” emerged.