The buzz: Count what counts. If your company is already on the Social Selling bandwagon, are you ready to justify the cost and effort when your management demands impact results? Reality check: a promising new connection on LinkedIn doesn’t always convert to a new deal on the bottom line. If your current metrics tools aren’t up to the task, take heart. Our panel will define meaningful metrics, best practices and tools. And we’ll explore the bigger question: can social relationships really be measured? The experts speak. Mario Martinez, Jr., PGi: “Whatever you choose to do, my son, always put 150% into it and be the best” (Mario Martinez Sr.). Kevin Thomas Tully, rFactr: “I hid in the clouded wrath of the crowd but when they said 'Sit down' I stood up” (Bruce Springsteen). Kirsten Boileau, SAP: “Take nothing on its looks; take everything on evidence. There’s no better rule” (Charles Dickens, Great Expectations). Join us for Social Selling Accountability Metrics: How Are You Doing?