The buzz: Behind the hype. Social Selling is being hyped as the magic bullet for all kinds of companies to engage authentically – vs. traditional old-school hard-sell methods – with future and current customers on the booming social media platform landscape. Reality check: Social selling can be a minefield if your sales reps lack the right training, skills and tools, or if your organization lacks a solid social strategy to nurture their success. It’s time to replace the hype with straight talk and examples of real-life social selling heroes and zeroes. Ready? The experts speak. Brynne Tillman, Social Sales Link: “Even if you’re on the right track, you’ll get run over if you just sit there” (Will Rogers). Jeff Zelaya, Triblio: “What do you desire?" (Alan Watts). Phil Lurie, SAP: “Join the revolution! Social Selling, along with Mobile enablement, is changing the face of 21st century commerce.” Join us for Social Selling: What Makes or Breaks A Social Seller.