There's so much advice floating around out there about what you should and shouldn't do on Instagram. Most of it is wrong. Instagram is NOT Facebook. It's not Twitter. In fact, it's something totally unique. Its power is that it is a 'discovery' channel. It's where we discover people, places and shops. Those discoveries influence us to visit, shop, or engage. If all you're doing as a business is posing materials or products for the perfect 'staged' photos, you're missing the real power of Instagram. In this episode I talk about 'discovery' and what it means and how you can leverage it with your Instagram content.