Many entrepreneurs say “you don’t need a website to make thousands of dollars.” Although that is true, the one thing you cannot sell without is solid branding. Despite what you might think, there is a distinction between brand identity elements such as a logo or a website, and the action that you’re taking to shape the perception of your brand.

In the first episode of The Revolutionary CEO podcast, I’m breaking down what it takes to establish a solid brand that allows you to charge premium prices with ease. I’ll discuss the best branding practices to help shape the perception of your brand, and the 5 things your brand needs to have in order for you to successfully charge premium, high-ticket prices.

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  The difference between brand identity elements and solid branding

  
  
  
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  Finding your unique value proposition

  
  
  
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  The importance of good design

  
  
  
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  Skip the website and invest in a professional landing page

  
  
  
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  Establishing quality in your delivery

  
  
  
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  Determining your premium pricing

  
  
  

“When it comes to your branding, your price really does affect how people look at the quality of your brand. So when you think you’re doing a great job to attract more people by charging a lower price point, what you’re actually doing is cheapening how people see your brand.”

Resources:

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  Website: https://lateshalynch.com

  
  
  
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  Coin Collecting Boss free 3-day workshop: https://www.coincollectingboss.com

  
  
  

Instagram: https://www.instagram.com/atelierlatesha

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