In this episode Ron chats with Robert Palmer, CEO at PotentiaMetrics. Here, Robert discusses what inspired him to start PotentiaMetrics, and how his firm works by providing trusted and actionable healthcare insights that uncover what works, for whom, under what circumstances, and with what tradeoffs, including economic costs. He also talks about the importance of factoring in personal values when it comes to making or suggesting healthcare decisions. Robert also shares some of their success stories as well as their future plans.

Robert Palmer is the CEO of PotentiaMetrics. He has over 20-years of industrial experience in developing analytic models for healthcare payers and providers, life sciences, professional sports, financial services, private equity, and manufacturing. He is best known for developing models to define individualized clinical and economic outcomes for cardiac surgery, home health care, and cancer. He developed outcomes models used by many of the largest medical technology companies and top academic centers. His work with Sorin Group defined the clinical and economic value of Minimally Invasive Cardiac Surgery. His work with Medtronic defined the reduction of complications and associated costs for using cerebral oximetry in cardiac surgery. He worked as a researcher and consultant at Washington University in St. Louis School of Medicine, where he co-developed models for personalized cancer care. His work has been published in Harvard Health Policy Review and Becker’s Hospital Review. He has received awards and honors from GuideWell Innovation, the American Cancer Society, Predictive Analytics World Conference, and South by Southwest. He was adjunct faculty at Washington University in St. Louis Olin School of Business top-ranked Entrepreneurship Program from 2007-2013. He is the founder and co-founder of several companies. Robert holds an MBA from Washington University, Olin School of Business, and a BS in Business Administration from Regis University. He is a member of the YPO (Young Presidents Organization) and is currently the Education Chair for the Healthcare Network.

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