There is an incredible amount of total garbage being passed around on social media about profitability in small, artisan-based business platforms.

I stumbled across some myself this week, and boy......did it get me fired up...!!

FarmerFloristU is about educating you with real numbers...not "HUGE PROFITS..!!" click-bait.

I say the word "PROFIT" so many times on the Podcast, that people have reached out through DM's & emails letting me know it makes them cringe....

GOOD....

I talk about the difficulty, complexity & challenges of running a sustainable, profitable business SO MUCH that I've actually LOST listeners & subscribers....

GOOD....

I probably annoy some of you out there, simply because I speak very harshly about what it takes to run a business....

GOOD....

I asked the FarmerFloristU IG crowd to tell me the number of transactions they complete per week....and the truth was EXACTLY what I was expecting....

With this being the case....what does a profitable, sustainable flower-based business owner need to have as an AVERAGE PER TRANSACTION to actually "make-it" in the Floral Industry?

hint : "Premium Price-Point"

What happens if you buy too much, as a result grow TOO MUCH, and you can't sell off your inventory in a timely manner?

hint: "Say Goodbye Profit"

What happens if you listen to someone who has a business plan that makes growing cut- flowers out to be the smartest, easiest, highest margin, product-based business you can get into and you have no basic business skills or experience?

hint: "You will have a very time consuming & expensive hobby"

I put current content on hold to address a situation within the social media flower world, because I believe in making sure you know that being a flower-based business owner is:

Tough

Challenging

Complex

Time-Consuming

If you don't plan for EVERY SINGLE metric of an authentic business, how are you ever going to make it financially in the business world?