"The more that is at stake, the greater the financial cost, and the higher the reputational risk, the more proof or evidence that is needed… The more proof that is needed, the more important multiple sources become. We need to find similar but diverse ot.

"When choosing between a sure thing and a risky one, the risky option has to be that much better to get chosen." Jonah Berger is a world renowned expert on behavior change, social influence, word of mouth, and why products, ideas, and behaviors catch on.

"Having a tough time changing someone’s mind? Try asking for less rather than pushing for more. Dial down the size of the initial request so that it falls within the zone of acceptance. Not only will that make that initial request more successful, it als.

"Terrible things get replaced, but mediocre things stick around. Horrible performance generates action, but average performance generates complacency." This week’s book is Catalyst by Jonah Berger. He’s a world renowned expert on behavior change, social .

Change is hard, because people tend to overvalue what they have: what they already own or are already doing. Consider [a] ceramic mug: It’s off white, has a nice strong handle, and would be good for drinking any hot beverage of your choice. How much woul.

"Using questions boosted outcomes…. Questions do a couple of things. First, like providing a menu, questions shift the listener’s role. Rather than counterarguing or thinking about all the reasons they disagree with a statement, listeners are occupied wi.

"Fred Slaughter on Wooden: A cool leader prevents overheating. I think there were four or five games in my career at UCLA when we started out behind something like 18-2 - just getting killed. I’d look over at Coach Wooden, and there he’d sit on the bench.

"Laws of learning: Explanation, demonstration, imitation, correction when necessary (and it usually is), then repetition." John Wooden is ESPN's Coach of The Century and won 10 NCAA D1 basketball championships in 12 years.

"Firm and flexible. On this particular day, as Bill Walton [an all american] prepared to step onto our bus, he did not look “clean and neat” - keep in mind, this was during the hippie era. I would not allow him on the bus and sent him home. He had violat.

“There is a choice you have to make, in everything you do .So keep in mind that in the end, the choice you make, makes you.” - Anonymous. Wooden says, “All we’ve worked so hard to accomplish on the court today can be torn down quickly, in a matter of min.