Justin Brooke joins the show to discuss interactive VSLs and we pack in a full agenda of other content, including:

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• The Finger – Apple iBeacon: geolocation implementation at live sports events
  
• The Toolbox – Asana – Project management and team collaboration tool.
  
• Interview with Justin Brooke  – Discussion about Interactive VSL’s with entrepreneur and marketer Justin Brooke
  
• Outro Song (Alan) – Enemy – Days of the New (1999)
  

Send questions, comments, suggestions or love to podcast@owningyourown.com

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• We will soon have a glossary (1:05)
  
• If you know the answer to Sacajewea’s baby holder hit us up #oyoshow (3:00)
  
• San Diego Petco Park and Miami Dolphin’s stadium is where Qualcomm is powering the technology for the geolocation sports related app iBeacon is first rolled out. (9:05)
  
• Buying stuff at the team store is for suckers (14:17)
  
• iBeacon integrates with different apps (14:25)
  
• Teamwork without email (16:05)
  
• All project management tools are the same; it’s the input of the users (16:40)
  
• Dropbox, Uber, Virginia Tech among others are users of Asana (18:00)
  
• Asana has a great mobile application and is free up to 15 users (19:05)
  
• Time tracking  (20:00)
  
• Justin got started in 2005 but surfaced more in 2007 where he interned with a millionaire. (25:20)
  
• Interactive Video Sales Letters from the evolution of direct mail sales letters  (26:20)
  
• Customized content, segmentation and automation (27:30)
  
• Video Sales Letter vision; based on answer, the presentation changes customized by user interface. (28:30)
  
• Industries that benefit most are B2B. (29:45)
  
• Justin threw into the ether the idea of making Video Sales Letters…the idea is very new. (31:45)
  
• Technology is out there, just have to combine it in a more dynamic way. (33:00)
  
• The implications are endless; Hollywood level production to a survey (35:45)
  
• Hey World!  This is possible! (38:00)